UnchainD: Blockchain for Marketers
Compact Course – 3 hours
9.30am – 12.30 pm (alternative times available)
Location: Central London, or on request
Get immersed in distributed ledger technology and learn about its potential for the world of marketing
This course is designed to enable participants to understand blockchain technologies, applications in marketing and to see through the hype.
The course is highly interactive and will introduce participants to different distributed ledger implementations ranging from new ways to track and authenticate creative content to managing trust.
The course is taught by experts in Blockchain technology and you will meet leaders and practitioners from leading blockchain companies as part of the course.
Blockchain technology has the potential to disrupt marketing and enable marketers and the clients they work with to redefine the way they measure engagement, reward consumers and optimise campaigns and content. In particular blockchain enables new ways to structure loyalty programs and engage consumers.
This course will enable you to understand the transformative effects of Blockchain on your industry and clients, but will also highlight its limitations and enable participants to see through the hype, helping them make better marketing decisions when confronted with blockchain technology.
- Blockchain and Distributed Ledger Technology Introduction
- Applications – Case Studies: Creative Content Authentication– Distributed Loyalty Programs, Managing Trust & Creating Currencies – Meet Industry Leaders
- An introduction to cryptocurrencies and trading – From Bitcoin to Ethereum – what is the difference between Proof of Work and Proof of Stake – what is an ICO
This course is from 9.30 to 12.30 pm (or you can book alternative 3 hour slots). The cost of the course is 250 GBP per person (excl. VAT).
The course is brought to you by MiniBarLabs in partnership with New Finance. We have delivered educational programmes to staff from companies and institutions including Procter & Gamble, Publicis, TripAdvisor, Adidas, BBC Worldwide, Diageo, Money Supermarket, Renault, CapGemini, UBS, SCA, British Council and many more.